The LEGO Group

Hello

Welcome to the LEGO Group – the company behind the bricks. We’ve been sparking children’s imaginations and inspiring the builders of tomorrow since 1932. Our 18,000+ colleagues across the world keep this spirit alive today.

To discover what we’re made of, where we work and how we do things, just have a look around.

Our locations

Billund, Denmark is our home, but we have 5 main hubs, 37 sales offices, 5 manufacturing sites, over 500 retail stores and awesome people all around the world. Here’s where you’ll find our main regional hubs.

A family business

Since Ole Kirk Kristiansen founded his carpentry business in 1932, the Kirk Kristiansen family have played a leading role in the business. This continues today, with our 4th generation owners, so the values, beliefs and traditions that Ole created still guide us.

The family remains committed to making a positive difference to children around the world, via Learning-through-Play. This ambition is laid out in the LEGO® Idea Paper, which describes their fundamental belief that children are our role models. We see it come alive throughout the LEGO Brand Framework, which steers everything we do today.

Our history

• In our 88 years, we’ve gone from a carpenter in his workshop to one of the world’s most recognised and respected brands. We’re driven by our mission – to inspire and develop the builders of tomorrow.
• To see just a few of our milestones, take a look at the LEGO Group history.
• Read more

Our brand framework

• Inspired by the LEGO Idea Paper, we have a brand framework that everything we do is built on. It’s what we stand for, what we believe in, what our aims are, and the promises we make to everyone who experiences or works with us.
• The LEGO Brand Framework sets out who we are and where we’re heading. It also includes four promises that capture how we think and act every day.
• Read more

Building for tomorrow

• That’s why we’re working to make our products more sustainable, championing Learning-through-Play and children’s wellbeing, and making sure our workplace is safe, inclusive and family-friendly. Take a look at what we’re doing to make a positive impact on the planet that our children will inherit.
• Read more